ON
For over 15 years I have been building brands through strategy and creative direction, developing identities that go beyond aesthetics and translate into presence, language, and meaning.
Services
Branding
Developing brands from a solid strategic foundation, building identities that go beyond aesthetics. The focus is on creating consistent systems with their own language, capable of sustaining themselves and evolving over time. Strengthening brand perception and value in the market.
Strategy
Defining clear guidelines that direct brand building and decision-making. The strategy organizes ideas, positions the business, and establishes a coherent foundation so that all brand expressions have intention, consistency, and relevance.
Search
Gathering and analyzing information helps to understand context, market, and behavior. Research prevents superficial decisions, providing a foundation for more assertive choices aligned with the brand's objectives.
Art Direction
Aesthetic and conceptual direction of the brand, ensuring visual coherence and unity in its expression. Art direction defines how the brand presents itself, establishing criteria that maintain consistency and quality in all its applications.
Interface Design
Development of digital interfaces focused on clarity, usability, and alignment with brand identity. Each element is designed to offer an intuitive experience while reinforcing the defined positioning and visual language.
Training
Visual Arts - UFU, 2013
Marketing - Anhanguera, 2018
Applied Branding - Laje, 2021
UI Design - Origamid, 2022